Data Privacy Policy

The purpose of this Privacy Policy is to list & describe how Datalense Services (DLS) collects, uses and shares data to market its products & services and to fulfil its customers’ business needs, when providing data and services through its Business-to-Business (B2B) databases and other related products. This policy applies to but is not limited to postal, telephone, email and all other online channels including visitors to the Datalense Services website, mobile applications, and any other customer service platforms. The Policy does not cover or apply to the practices and actions of any 3rd parties.

DataLense Services (DLS) complies with all existing data regulation laws:

  • Ensuring compliance and following the law is essential for any business handling data. Datalense Services (DLS) has always treated compliance with the utmost importance from the day the General Data Protection Regulation (GDPR), Canada’s Anti-Spam (CASL), EU-U.S. Privacy Shield, California Consumer Privacy Act (CCPA), CAN-SPAM act, Privacy and Electronic Communications Regulations (PECR) laws has come into the existence.

  • Datalense Services (DLS) is fully compliant with all federal and state laws (including GDPR, CASL, EU-U.S. Privacy Shield, CCPA, CAN-SPAM and PECR) concerning data privacy and usage. At DLS, we ensure fair and transparent processing at every point of data processing to comply all data regulation laws. DLS uses legitimate interests for the collection of B2B data that is available in the public domain and this is not overridden by the interests, rights, and freedoms of the data subjects. DLS collects data through only legal and ethical means from various reliable sources, which take legal permission for sharing data to third–party marketers. All our lists were opted into by the addressee as part of an association membership, subscription (website/newsletter/webinar/event), continuing education, or other professional activity. We have adopted strict compliance rules, subsequent guidelines, procedures, and best practices established by industry groups to protect the privacy of the emails on our database.

The General Data Protection Regulation (GDPR) is a regulation that is intended to strengthen data protection for individuals within European Union (EU) countries. The GDPR went into effect on May 25, 2018. The primary purpose of GDPR is to define standardised data protection laws for all member countries across the European Union and make it easier for EU citizens to understand how their data is being used.

The Canada's anti-spam legislation (CASL) is the federal law dealing with spam and other electronic threats. It is meant to protect Canadians while ensuring that businesses can continue to compete in the global marketplace. The CASL went into effect on July 1, 2014 to reinforce best practices in email marketing and combat spam and related issues.

The EU–US Privacy Shield is a framework for regulating transatlantic exchanges of personal data from the European Union to the United States. The EU-US Privacy Shield went into the effect on Aug 1, 2016. One of its purposes is to enable US companies to more easily receive personal data from EU entities under EU privacy laws meant to protect European Union citizens.

The California Consumer Privacy Act (CCPA) is a regulation intended to enhance privacy rights and consumer protection for residents of California, United States. The CCPA went into effect on January 1, 2020. The CCPA gives consumers more control over the personal information that businesses collect about them.

The CAN-SPAM Act, is a law that applies to almost all businesses in the US by establishing the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law. The CAN-SPAM Act, went into effect on January 1, 2004. Under the CAN-SPAM Act, permission of the e-mail recipient is not required prior to sending out the e-mails.

The PECR Regulation is a law in the EU which made it unlawful to, amongst other things; transmit an automated recorded message for direct marketing purposes via a telephone, without prior consent of the subscriber. The PECR law, went into effect on March 29, 2009. Though the PECR sit alongside the GDPR on consent, the PECR have not been superseded by the Regulation, so it is essential for organisations to ensure they comply with both laws.

How DataLense Services (DLS) collects, uses and shares subject data?

  • Collection of Subject Data:
    • DLS collects company and business professional information including business contact information like name, title, company, postal address, email address, phone number, fax number, number of employees, domain names, industry and other information.
    • DLS collects data through all legal and ethical means from various reliable sources such as Tradeshows, Events, Conferences, Seminars, Tradeshow Attendee Lists, Government records and listings, SEC Filings and Public Filings, Public Record Information, Annual reports, Postal Service Information (NCOA), Business and Trade magazine Subscriptions, Business/Trade Associations, B2B Business Directories, Leading Magazines/Newspaper Subscriptions, Telephone and online Directories and Yellow and White pages, Websites and Blogs, Company Newsletters, Press Releases, Web Based Registrations /Offers, TV, Radio and Print Advertising, Surveys & feedback forms, Business Cards and other vetted, reputable and compliant 3rd party sources.
    • DLS collects and stores information that data subjects provide to DLS voluntarily by visiting its website - For example, subjects may provide information to us through registration to events or by completing an information request form which may ask for personal and business information.
    • DLS also collects and stores subject data when it conducts webinars, runs demand generation campaigns, disseminates white papers, e-books or similar content or when you click on landing pages during the course of Pay-Per-Click campaigns and similar events or methods.
    • DLS may also automatically collect and aggregate other non-personal information from subjects' visit to by the use of cookies. Visitors can disable or deny the use of cookies and the subsequent gathering of information by adjusting their browser settings. If subjects switch browsers or computers, or use another operating system, they will need to opt out again.
  • Usage of Subjects Data:
    • DLS ensures that subject data is used only lawfully to accomplish legitimate interests of its customers and services by obtaining prior consent of subjects.
    • DLS ensures that subject data is used within the legal limits for the betterment of its online presence.
    • DLS ensures that subject data is used to operate its websites, offer customers a variety of business information products and services for use in making their marketing decisions.
    • DLS ensures that subject data is not used in any intrusive or harmful way unless because of a compelling reason.
    • DLS ensures that subject data is not used for automated decision-making (deciding solely by automated means without any human involvement).
    • DLS ensures that subject data is not used for automated profiling (automated processing of personal data to evaluate certain things about an individual) which have legal or similarly significant effect on them.
  • Sharing of Subjects Data:
    • DLS shares subject data with third parties like Service providers, distributors, resellers, affiliates, business partners, suppliers, brokers, outsourcing vendors for joint or individual marketing and data management purposes.
    • DLS shares subject data with search engine analytics and web design service providers within the reasonable limits for the betterment of its online presence.
    • DLS may share subject data to third parties with the purpose of business acquisition or selling of business assets, where such data is essential for completing business transactions and such data will be counted as transferred asset.
    • DLS ensures that all Data Subjects are informed in case of 3rd party sharing of subject’s data via communication channels.
    • DLS ensures that whenever there is third party sharing of subject’s data all necessary conventions, guidelines and procedures are followed to protect subject data from being misused.


  • Datalense Services processes this information for direct marketing purposes. The information may be licensed to our customers for their sales, marketing, or recruiting purposes, or to other organizations (i.e partners) who may license it to their customers for the same purposes.
  • Datalense Services (DLS) is not a legal expert and the content published above is simply our understanding and interpretation of GDPR, CASL & PECR. If your company or organization needs more advice on GDPR, CASL, CAN-SPAM, or PECR, we encourage that you consult an attorney or legal counsel for advice on these legislations and the steps your company or organization may be required to take, to ensure you remain compliant at all times.

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